June 10, 2009

MindField Internet Panels :: IQD Ad


MindField Online is a leader in online technology and data collection. MindField also boasts the most in-depth, targeted internet panels available, probing for the most current data and trends in an array of areas, including Health and Ailments, Electronics and Entertainment, Grocery and HBA Brands, and much more.

The folks at MindField recently created what is referred to as a "realtime electronic countermeasure" in order to put a freeze (thus the penguin) on repetitive panel responses. BBCG worked closely with the MindField team to not only create a logo for their IQD (Insuring Quality Data) mechanism, but to also promote it via a national, industry-specific publication ad. The result is both engaging and effective.