July 10, 2009

St. Francis Hospital :: Center for Pain Relief Radio Campaign


We recently recorded two radio spots for St. Francis Hospital's Center for Pain Relief. The spots are running in conjunction with a larger campaign that includes both print ads and billboards (samples of which we will soon post).

The spots below utilize the same script, which closely mimics the print ads. In order to keep the message sounding fresh, we used two different voices, one male and one female. This addresses any concern of repetition while maintaining a singular message, especially for a brief campaign such as this.

The spots will begin airing in the Beckley and Parkersburg, West Virginia markets on July 13 and will conclude at the end of August.