September 15, 2010

Charleston Community Music Association :: 2010-2011 Season in 60 Seconds!

The Charleston Community Music Association is currently promoting its 2010-2011 season of performances – the organization's 77th year. Along with the design of a season brochure and a comprehensive newsprint campaign, BBCG produced the following :60 radio spot which is currently airing locally on V100 (99.9 FM).

Click on the link below to listen:

April 20, 2010

Prestera Center :: "The Face of Addiction" TV Spot

"The Face of Addiction" is a :30 ad for the Prestera Center for Mental Health Services, Inc. and its Addictions Services for the Charleston, W.Va. area. BBCG conceived and produced the spot for Prestera Center utilizing photo imagery and minimal digital illustrations. This ad is part of a multi-media campaign that also includes billboard and newsprint.

April 1, 2010

KEYS 4 HealthyKids :: Logo

The KEYS 4 HealthyKids Initiative is a county partnership of over 22 organizations – local businesses, education, city government, social services and health agencies – that share a common goal to bring policy and environmental approaches to positively impact high rates of childhood obesity in Kanawha County. The four "KEYS" are: 1. Knowledge, 2. Eating Healthy, 3. Youth Being Active and 4. Safety and Empowerment. This initiative is managed by the Kanawha Coalition for Community Health Improvement.

BBCG was awarded the contract to design a logo for this initiative in February of 2010. Working closely with the client, we finalized the design in quick fashion and ended up with a logo that is colorful, fun and engaging.

You can follow the success of KEYS 4 HealthyKids on the initiative's Facebook page.

March 25, 2010

Charleston Civic Center :: Meet, Greet, Eat Ad

For this print ad, BBCG utilized the colors of the Charleston Civic Center logo in a dramatic fashion to help promote the facility's meeting and exhibition space, as well as its catering capabilities.

The added whimsy of the bite taken out of the upper right hand corner adds further visual interest.

February 26, 2010

Thomas Memorial Hospital Clinical Pavilion :: "Custom-Designed Health Care" TV Spot

This is a :30 TV commercial that BBCG just produced for Thomas Memorial Hospital. The time-lapse video creatively promotes the hospital's new Clinical Pavilion, which is currently under construction and scheduled to open in June of 2010.

Of course, it takes a special crew to produce something of this nature, so kudos to Rick Lee, Dan Shreve and Rudy Panucci for their expert assistance. And a special shout-out to BBCG VP of Creative Services Todd Thomas for his first acting role! (Although he's not really acting... he actually works that fast!)

January 29, 2010

MindField Internet Panels :: "Connect" Ad

This is the latest publication ad for MindField Internet Panels and its IQD product. (You can see a previous ad here, which first introduced IQD.) The ad is appearing in Quirk's Marketing Research Review and AMA's Marketing News.

Charleston Jazz Series :: Brochure Samples

Bryan Boyd Creative Group has been an ardent supporter of Charleston Jazz Series since its inception in 1991. And as promotional underwriters, BBCG designs all of the direct mail pieces, posters and fliers associated with the non-profit organization.

Over the years, Charleston Jazz Series has welcomed an impressive list of international performers to the region, such as Astrud Gilberto, Joshua Redman, Brad Mehldau, Lizz Wright and Chris Botti, to name but a choice few. Be sure to check the Charleston Jazz site for information on upcoming shows, to subscribe via PayPal or to see a full list of past performers.

January 26, 2010

The Nature Conservancy in West Virginia :: 2004 Annual Report

Bryan Boyd Creative Group, Inc. has produced countless annual reports for a wide variety of non- and for-profit entities. This particular report was for The Nature Conservancy in West Virginia.

This annual report not only highlighted the organization's statewide conservation initiatives and the typical financial-related information, but also featured multiple beauty shots of the Mountain State. In keeping with the natural theme, this report was printed on acid-free, archival paper made from 100% de-inked post-consumer waste. It exceeds all EPA guidelines for recycled fiber.

Naturally Nutritious :: Book Cover Illustration

BBCG recently completed this book cover/illustration for one of its newest clients, Nutrition Pocket Books. The purpose of the book Naturally Nutritious is to provide a quick and easy reference of vegetarian foods that naturally contain a good amount of Protein, Calcium, Iron and B12. 

The illustration we created utilizes a variety of natural foods in the shape of a cow's head. The concern for many folks is that one cannot obtain enough of the nutrients mentioned above without eating meat or drinking milk, thus the cow. This book provides vital information for vegetarians and non-vegetarians, alike.

January 6, 2010

Covenant House of West Virginia :: "Find, Keep, Maintain" :30 Commercial

Bryan Boyd Creative Group just completed this project for Covenant House of West Virginia. It promotes the organization's HIV/AIDS Residential & Resource Program, an incredibly helpful resource for West Virginian's living with the disease.

The spot features the talents of actress and Charleston, West Virginia native Ann Magnuson, as well as those of Los Angeles-based photographer/filmmaker Austin Young. The spot, which will air throughout central and southern West Virginia for the first quarter of 2010, was conceived, written and produced by BBCG.

January 4, 2010

ReadyWV :: Logo and Branding Program

Through funding from the West Virginia Division of Homeland Security and Emergency Management, and coordination with Volunteer West Virginia, ReadyWV is a communications campaign and online tool that helps West Virginians know what to do before, during and after an emergency. 

Bryan Boyd Creative Group, as marketing agency of record for Volunteer West Virginia, was asked to execute a complete, turnkey identity program and have it ‘ready for roll out’ in fourteen days. BBCG responded to the challenge with a clean, simple design that not only captured the spirit of the initiative, but helped create awareness of the newly launched website – the key information source of the program. BBCG also produced a 32-page emergency guide for ReadyWV.