January 4, 2010

ReadyWV :: Logo and Branding Program

Through funding from the West Virginia Division of Homeland Security and Emergency Management, and coordination with Volunteer West Virginia, ReadyWV is a communications campaign and online tool that helps West Virginians know what to do before, during and after an emergency. 

Bryan Boyd Creative Group, as marketing agency of record for Volunteer West Virginia, was asked to execute a complete, turnkey identity program and have it ‘ready for roll out’ in fourteen days. BBCG responded to the challenge with a clean, simple design that not only captured the spirit of the initiative, but helped create awareness of the newly launched website ready.wv.gov – the key information source of the program. BBCG also produced a 32-page emergency guide for ReadyWV.