February 15, 2011

Prestera Center :: The Face of Addiction, The Place for Recovery - Billboards


These billboard designs were part of a multi-media campaign for the Prestera Center for Mental Health Services, Inc. and its Addictions Services for the Charleston, W.Va. area. The campaign also included a television spot and print ads.

What's unique about this campaign is that we utilized six different images on the posters instead of a single design. This helped highlight the fact that addiction does not discriminate against race, age, gender or socioeconomic status.