March 4, 2011

Putnam County Bank :: 49% Market Share Ad

Putnam County Bank has been in business for over a century. During this time it has witnessed, just as the county situated between Huntington and Charleston it calls home, substantial levels of growth and expansion.

Part of this growth naturally brought with it competition from other financial institutions, and many of them. But Putnam County Bank remains the biggest bank in Putnam County. And as of June 2010, it held a remarkable 49% market share. That is a phenomenal achievement.

BBCG created this color ad to promote the achievement, and placed it strategically in local and state newsprint. It is also worth noting that we arranged and managed the photo shoot that captured the image. We also created the PCB logo found at the bottom of the ad.

March 1, 2011

Covenant House of West Virginia :: "A Place to Call Home" :30 Commercial

"A Place to Call Home" is a :30 television commercial for Covenant House of West Virginia and its HIV/AIDS Residential & Resource Program. It features the talents of actress and Charleston, West Virginia native Ann Magnuson, who portrays every character featured in the spot.

BBCG conceived and produced the commercial, which is the second such spot for Covenant House. You can view the first one – "Find, Keep, Maintain" – by clicking here.